Awareness Inc. released the results of a survey conducted among digital media professionals on their attitudes towards social media marketing. The market research firm found that nearly 80 percent of marketers want their social media platforms to generate “better engagement” for their brands. In addition, it found that more than half of marketers are unsatisfied [...]
Mom and pop stores in the United States eke out precarious existences. While almost 70 percent make it at least two years, just a little more than half survive for five years or more. Many are undercapitalized from the outset; others succumb to changing economic conditions; others are swallowed up by bigger businesses.
In the 1980s [...]
Neilsen just released a report on digital media professionals’ opinions about social media marketing. Neilsen found that almost 90 percent of marketers are currently using free social media products like Facebook, Twitter, and Pinterest. Three-quarters of the marketers surveyed said they plan to spend more money on social media content this year than they did last year.
But the [...]
Criticisms of “factory farming” and mass-produced food have become fashionable in the last few years. Michael Pollan’s Omnivore’s Dilemma: A Natural History of Four Meals and Barbara, Kingsolver’s Animal, Vegetable, Miracle: A Year of Food Life, both detail the dangers and defects of modern, industrialized food production. Both have been rewarded with top perches on [...]
Social media’s aura of indispensability seems to be over. Forbes’ Maureen Henderson argued persuasively in a recent column that quitting social media gave her more free time and allowed her to focus on her priorities. She concluded by saying:
I dropped social media and my participation in it like a hot potato and I haven’t looked [...]
Robots are incurably creepy. The grinning metallic cyborgs in the “Terminator” franchise are creepy because they look so different from us (and when “Ahnuld” speaks, sound so different from us). The robots in the “Alien” series are creepy because they blend in with their human counterparts, but either end up in the uncanny valley or [...]
A cursory investigation of what video clips have gotten the most YouTube views will make one fact incontestably plain: they contain animals. A few months ago, The Woodland Zoo, in Farmington, Pennsylvania released an online video clip of a bear cub and a wolf cub frolicking together in the zoo’s gift shop. The precociously cute [...]
On Content Marketing and Overproduction
It’s not often you can introduce Karl Marx’s discussion of the characteristics of historical materialism into a piece about content marketing. It might, in fact, be a little indulgent – but it’s not entirely irrelevant.
Marx said that economic systems go through predictable, periodic crises. One, which he called a “crise [...]
What Campbell’s is Getting Wrong About Digital Marketing
In the coming days, the Campbell Soup Company will announce that it has hired Michael Senackerib, Hertz’s former chief marketing officer, to update its marketing efforts. Senackerib was a success at Hertz and, doubtlessly, Campbell’s is hoping that he can benefit their brand, which has been on the [...]
Content Marketing for the Authenticity-Challenged
The following statistic comes to us from Australia but it’s likely that the typical Yank holds similar views of real estate professionals.
Australia’s Readers Digest found that nearly 60 percent of respondents considered real estate agents the least trustworthy professionals. This put them behind sex workers and CEOs.
The only professions considered [...]
The Virtues of Visuals
Social media is becoming increasingly oriented towards images. The success of Pinterest, Instagram, SlideShare, and Tumblr can be directly attributed to this fact. Facebook’s Timeline was clearly designed to serve as an image delivery vehicle. And when we peruse it, we fulfill the expectations of its designers. We instinctively gravitate towards images [...]
In Praise of Content Marketing
Companies, regardless of industry, that are hesitant about initiating a content marketing campaign—or who think that they don’t need to initiate one—should pay special attention to the following figures:
In 2012, IDG Enterprise found that 84 percent of companies using content marketing expected their production to increase within in the next [...]
Social Media is Not an End in Itself
Social media is ubiquitous nowadays; if anyone wants to be a participant in contemporary society and commerce, s/he is required to be accessible using one of the many social media channels available. Companies, too, have gotten in on social media and have allowed their public identities to mushroom; [...]
Using social media to generate awareness of your brand is hard. While it is now firmly ensconced in most marketers’ toolboxes, social media marketing remains an oft-abused and frequently misunderstood tool. Too often, marketers take the term “social media marketing” literally and apply traditional marketing tactics to the environment of social media. And this is [...]
Trying to use Artificial Intelligence to do your Social Media work will eventually show that artificial intelligence is all you have to work with. DON’T BE a “Tech-Tard”.
You may have heard this before, but in our lack of personal bandwidth, and with incredible built in forgetters, it is worth a constant reminder, and accountability.
Treat your social [...]