Search Engine Optimization
This winter, the Pew Internet & American Life Project, in alliance with the California Healthcare Commission, released a report on Americans’ health information-seeking behaviors. They found the following:
Nearly 60 percent of adults have looked online for health information in the past year.
35 percent of adults have used the internet to try to determine what medical [...]
Alpenglow Dental, a dental office with four locations in Utah, recently changed its approach to search engine optimization. The company had previously focused on delivering content loaded with buyer-centric keywords. Now, it’s creating content intended for the people industry insiders call “information seekers.”
Alpenglow has found a lot of success with its recalibrated approach to SEO [...]
Mom and pop stores in the United States eke out precarious existences. While almost 70 percent make it at least two years, just a little more than half survive for five years or more. Many are undercapitalized from the outset; others succumb to changing economic conditions; others are swallowed up by bigger businesses.
In the 1980s [...]
Criticisms of “factory farming” and mass-produced food have become fashionable in the last few years. Michael Pollan’s Omnivore’s Dilemma: A Natural History of Four Meals and Barbara, Kingsolver’s Animal, Vegetable, Miracle: A Year of Food Life, both detail the dangers and defects of modern, industrialized food production. Both have been rewarded with top perches on [...]
The Dangers of Content Writing Tips
This post is about how writers and non-writers alike can write smart and interesting things. It’s most likely to benefit those misguided souls who have dedicated themselves to the writing craft professionally, but will hopefully any scriveners – even the dabblers. The content writer –hunched over his/her laptop furiously churning out [...]
On Content Marketing and Overproduction
It’s not often you can introduce Karl Marx’s discussion of the characteristics of historical materialism into a piece about content marketing. It might, in fact, be a little indulgent – but it’s not entirely irrelevant.
Marx said that economic systems go through predictable, periodic crises. One, which he called a “crise [...]
In Praise of Content Marketing
Companies, regardless of industry, that are hesitant about initiating a content marketing campaign—or who think that they don’t need to initiate one—should pay special attention to the following figures:
In 2012, IDG Enterprise found that 84 percent of companies using content marketing expected their production to increase within in the next [...]
When was the last time you actually bought anything from a telemarketer? Yet someone must be buying or else they wouldn’t keep calling. It’s because that know how to SELL, and prey on fear.
Business owners and managers know the importance of good search ranking, however far to many are still under the impression that there [...]
One fantastic feature of Google is Universal Search. What it is? Probably everyone is very familiar with it, already saw and used it. Simply put, when a user searches for [ mobile phone ] on Google, the results will include not only common text based results, but there will be one or more so called [...]
by Gary Illyes, CTO of GWHQ
Website owners’ most precious treasure is the user-base visiting the site or buying products through it. Without users a website is nothing. Based on this thought developers create apps and websites which are for the users, with the users in mind. They want to satisfy the users’ needs.
What they often [...]