This winter, the Pew Internet & American Life Project, in alliance with the California Healthcare Commission, released a report on Americans’ health information-seeking behaviors. They found the following:
Nearly 60 percent of adults have looked online for health information in the past year.
35 percent of adults have used the internet to try to determine what medical [...]
Awareness Inc. released the results of a survey conducted among digital media professionals on their attitudes towards social media marketing. The market research firm found that nearly 80 percent of marketers want their social media platforms to generate “better engagement” for their brands. In addition, it found that more than half of marketers are unsatisfied [...]
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”
This was the essential thesis William Strunk Jr. and E.B. White presented in their 1918 prescriptive style guide, The Elements of Style. Strunk and White were instructing [...]
In 2010, Michael Dubin decided to start a company: a razor-blade business and “lifestyle company.” He built a website, exhausting his life savings in the process, and he ran his fledgling company – Dollar Shave Club – out of his apartment.
In March 2012, he released a video of himself walking through a warehouse dispensing rapid-fire [...]
Early in March, the New York Times told the media that its website, which had remained essentially unchanged since 2006, would be renovated in dramatic fashion. The newspaper made a prototype of the new site available to a group of select users. Ian Adelman, the director of digital design at the newspaper, described the purpose [...]
A new Econsultancy and SoDA Digital Marketing Outlook 2013 report shows just how confident brands have gotten in the value of digital marketing. They are backing up this assurance and excitement with boosted budgets. According to the report, almost 40 percent of companies plan to increase their digital marketing budgets this year. This finding would [...]
Alpenglow Dental, a dental office with four locations in Utah, recently changed its approach to search engine optimization. The company had previously focused on delivering content loaded with buyer-centric keywords. Now, it’s creating content intended for the people industry insiders call “information seekers.”
Alpenglow has found a lot of success with its recalibrated approach to SEO [...]
There’s been a lot of talk lately about how popular entertainment is entering a new era of “participation” and accessibility. Mark Suster, in a column titled, “The Most Interesting Online Video Trend and Where It’s Headed,” described an era of video production in which “people are going to want to participate. Participation. We are the [...]
The US hospitality industry, which was battered with particular ferocity by the Great Recession, is now showing signs of health. The American Hotel & Lodging Association (AH&LA) released information late in 2012 showing that the U.S. lodging industry (admittedly, only a part of the larger hospitality industry), is becoming increasingly profitable. The industry posted pre-tax [...]
Mom and pop stores in the United States eke out precarious existences. While almost 70 percent make it at least two years, just a little more than half survive for five years or more. Many are undercapitalized from the outset; others succumb to changing economic conditions; others are swallowed up by bigger businesses.
In the 1980s [...]
Neilsen just released a report on digital media professionals’ opinions about social media marketing. Neilsen found that almost 90 percent of marketers are currently using free social media products like Facebook, Twitter, and Pinterest. Three-quarters of the marketers surveyed said they plan to spend more money on social media content this year than they did last year.
But the [...]
Americans are increasingly doing their reading on e-readers, like the Kindle and Nook. In fact, ebooks outsold adult hardcover books for the first time last year. Print books aren’t going away any time soon, but they also aren’t going to have a monopoly on written content anymore. What’s more, the affordability and instant delivery of [...]
The Beverage Information Group recently released data on America’s drinking habits between 2001 and 2011. The data showed some interesting trends. Soft drinks, once the mainstay of the American liquid diet, are becoming less popular. Cheap beer is also on the decline. Conversely, bottled water, energy drinks, tea, and wine are our new go-to refreshments.
Criticisms of “factory farming” and mass-produced food have become fashionable in the last few years. Michael Pollan’s Omnivore’s Dilemma: A Natural History of Four Meals and Barbara, Kingsolver’s Animal, Vegetable, Miracle: A Year of Food Life, both detail the dangers and defects of modern, industrialized food production. Both have been rewarded with top perches on [...]
Social media’s aura of indispensability seems to be over. Forbes’ Maureen Henderson argued persuasively in a recent column that quitting social media gave her more free time and allowed her to focus on her priorities. She concluded by saying:
I dropped social media and my participation in it like a hot potato and I haven’t looked [...]
Scott Aughtmon, a business strategist and marketing sage, recently published a piece in Business 2 Community about how the story of “Rudolph the Red-Nosed Reindeer” was developed; he details how this enduring totem of our holiday culture actually emerged from a content marketing assignment.
It’s, of course, interesting to learn that a beloved childhood yarn was [...]
Ballet is Fun is a an educational ballet app that allows you to learn ballet from world-renowned instructors through a library of more than 300 instructional videos for dancers of every level! Ballet is Fun lets you view choreography up close on your iPhone or iPad, create your own practice playlists, review videos in slow [...]
Smart Hunter is a distinctive hunting app for iPhone and iPad users. It’s designed to help waterfowlers get the most from their hunting experience by recording details of every hunt, scheduling reminder notifications, and providing instructive videos.
Click here to download the Smart Hunter mobile app for iPhone and iPad!
The following summaries describe the primary [...]
The Best Multiplication App Ever is a unique mathematics app. It consists of four sections: Learn, Practice, About, and Help. The last section gives an overview of the application and instructions on the app’s use. The other sections are outlined below:
Click here to download the Best Multiplication App Ever for iPhone and iPad!
The Learn section [...]
The Smile Guide Touch mobile application for the iPad takes the smile guide to a new level, letting cosmetic dentists and their patients view detailed, high-resolution images to help guide the patient’s cosmetic preferences.
Download Smile Guide Touch from iTunes now!
Cosmetic simulation software can show your patient how they could look with an improved smile. It [...]
Study after study has demonstrated that people are spending their time on the Web consuming online video. This explains why businesses are, increasingly, making substantial investments in their video marketing budgets. A recent report by eMarketer, a leading digital marketing research firm, suggested that, nationally, video marketing spend will increase from $2.93 billion this year [...]
Robots are incurably creepy. The grinning metallic cyborgs in the “Terminator” franchise are creepy because they look so different from us (and when “Ahnuld” speaks, sound so different from us). The robots in the “Alien” series are creepy because they blend in with their human counterparts, but either end up in the uncanny valley or [...]
A cursory investigation of what video clips have gotten the most YouTube views will make one fact incontestably plain: they contain animals. A few months ago, The Woodland Zoo, in Farmington, Pennsylvania released an online video clip of a bear cub and a wolf cub frolicking together in the zoo’s gift shop. The precociously cute [...]
The Dangers of Content Writing Tips
This post is about how writers and non-writers alike can write smart and interesting things. It’s most likely to benefit those misguided souls who have dedicated themselves to the writing craft professionally, but will hopefully any scriveners – even the dabblers. The content writer –hunched over his/her laptop furiously churning out [...]
On Content Marketing and Overproduction
It’s not often you can introduce Karl Marx’s discussion of the characteristics of historical materialism into a piece about content marketing. It might, in fact, be a little indulgent – but it’s not entirely irrelevant.
Marx said that economic systems go through predictable, periodic crises. One, which he called a “crise [...]
What Campbell’s is Getting Wrong About Digital Marketing
In the coming days, the Campbell Soup Company will announce that it has hired Michael Senackerib, Hertz’s former chief marketing officer, to update its marketing efforts. Senackerib was a success at Hertz and, doubtlessly, Campbell’s is hoping that he can benefit their brand, which has been on the [...]
Why Every Webmaster Needs an Eye for Images
“We connect with the image as though we had lost it within our own memories and are now surprised to find it represented outside ourselves, vital and luminous, charged with energy.” – Jayne Anne Phillips
For most of humanity’s lengthy history, we have relied on oral and written [...]
Content Marketing for the Authenticity-Challenged
The following statistic comes to us from Australia but it’s likely that the typical Yank holds similar views of real estate professionals.
Australia’s Readers Digest found that nearly 60 percent of respondents considered real estate agents the least trustworthy professionals. This put them behind sex workers and CEOs.
The only professions considered [...]
YouTube Turns to Quality Instead of Quantity
YouTube recently announced that it will change the way it determines the popularity of the videos on its website. Rather than focusing on the number of clicks a video receives, YouTube’s search algorithms will record the amount of time viewers spend watching it. Previously, YouTube’s algorithm rewarded clicks; [...]
The Virtues of Visuals
Social media is becoming increasingly oriented towards images. The success of Pinterest, Instagram, SlideShare, and Tumblr can be directly attributed to this fact. Facebook’s Timeline was clearly designed to serve as an image delivery vehicle. And when we peruse it, we fulfill the expectations of its designers. We instinctively gravitate towards images [...]